![]() You could choose your welcome message as your trial segment for your new IP. And choose recipients and mail streams who are “hyper-engaged.” After you’ve gone through the most engaged recipients, move onto your recently engaged users. Next, start sending to your contact list. Replies to the emails are also beneficial for your IP warmup. That’s why you start with internal emails. Drag the messages out of SPAM and into your contacts/safe sender lists. Some messages will probably be in the SPAM folder-and that’s expected. ![]() This is especially pertinent if you are building an entirely new reputation or trying to improve one that isn’t performing very well. ISPs recommend starting with internal addresses first, such as personal Gmail accounts. ![]() First, choose a segment of your email list to warm up. Sometimes the hardest part of IP warmup is deciding where to start. Instead of chasing down problems, you can focus more closely on honing your acquisition strategy, providing stellar content, and monitoring your results. You’ll also find that the good reputation you build during the warmup period makes your life much easier. ISPs examine factors such as how many users opened your email, scrolled to the bottom of the email, or moved your message to other folders.Īs a sender, warming up your IP provides a prime opportunity to monitor and optimize your entire email campaign. The more engagement you receive during the warmup period, the better the ISPs will favor your IP. Spammers often infiltrate inboxes with malicious email by frequently switching IPs to circumvent ISP security checkpoints.ĭuring the warmup period, ISPs evaluate your sending behavior, email list health, and how committed you are to providing relevant and valuable information to recipients. You want the ISPs to learn your usual sending volumes so they can identify any suspicious behavior. The primary goal of an IP warmup is to ramp up your sending volume to your anticipated “normal” levels. Doing so provides ISPs the opportunity to recognize, identify, and evaluate your sending practices before giving the green light to your entire email list. Warming up an IP address involves sending low volumes of email on your dedicated IP and then systematically increasing your email volume over a period of time. A new IP is considered “cold.” So how do you get your email delivered with a cold IP with zero sending reputation? The answer is…warm it up! A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet. Better behavior results in higher delivery rates.Īs you increase your email sending volume, you may find that you need to add additional IP addresses to handle the load. ISPs use your IP address to identify you as a sender, track sending behavior, and assign an IP reputation score. An IP address is one of the most important factors that determine your sending reputation.
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